OVERVIEW

OVERVIEW

Untrade: Automating Crypto, Simplifying Risk

Untrade: Automating Crypto, Simplifying Risk

Untrade is a crypto automation platform designed for users who want to participate in trading without needing to master it. Built around API integration with Binance, the system allows users to connect their exchange accounts and let automated strategies handle trades on their behalf. With a clean, scalable interface and features like market insights, bot subscriptions, and real-time wallet tracking, Untrade brings structure, transparency, and ease to a space often known for its chaos. As the lead product designer, my focus was on creating a UI that demystifies trading and builds user trust — not through education, but through experience.

Untrade is a crypto automation platform designed for users who want to participate in trading without needing to master it. Built around API integration with Binance, the system allows users to connect their exchange accounts and let automated strategies handle trades on their behalf. With a clean, scalable interface and features like market insights, bot subscriptions, and real-time wallet tracking, Untrade brings structure, transparency, and ease to a space often known for its chaos. As the lead product designer, my focus was on creating a UI that demystifies trading and builds user trust — not through education, but through experience.

TIMELINE

TIMELINE

4 Weeks

TOOLS USED

TOOLS USED

Figma, FigJam, Midjourney (for visual exploration and imagery), Google Forms (surveys), Jira (task tracking, sprint planning)

Figma, FigJam, Midjourney (for visual exploration and imagery), Google Forms (surveys), Jira (task tracking, sprint planning)

MY ROLE

MY ROLE

User Interface Designer

User Interface Designer

PROBLEM

PROBLEM

Users Wanted to Trade Not Learn How to Be Traders

Users Wanted to Trade Not Learn How to Be Traders

Most crypto products are built for experienced traders. But Untrade’s audience was different Gen Z and early-career investors who were curious, but not committed to learning the full complexity of crypto. They didn’t want to be overwhelmed with candlestick charts or order books. They wanted results, not research. The challenge was to design an interface that empowered these users to start trading confidently while keeping control, clarity, and security at the core of the experience. In short, the goal was to make powerful trading feel effortless.

Most crypto products are built for experienced traders. But Untrade’s audience was different Gen Z and early-career investors who were curious, but not committed to learning the full complexity of crypto. They didn’t want to be overwhelmed with candlestick charts or order books. They wanted results, not research. The challenge was to design an interface that empowered these users to start trading confidently while keeping control, clarity, and security at the core of the experience. In short, the goal was to make powerful trading feel effortless.

MY ROLE AND IMPACT

MY ROLE AND IMPACT

Designing Confidence Into Every Click

Designing Confidence Into Every Click

As the sole product designer on Untrade, I led the UI direction across the entire experience from first tap to trading execution. My responsibility was to reduce friction in flows like onboarding, exchange binding, and bot strategy exploration, while preserving clarity and control. I translated abstract trading mechanics into clean visual hierarchies, broke down technical tasks into intuitive steps, and crafted reusable UI patterns for high-scale performance. Every screen was designed not just to look sharp, but to guide users with clarity, earn trust, and make them feel in control even if they’d never traded before.

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INTERFACE DESIGN

INTERFACE DESIGN

Simplifying Systems That Weren’t Meant to Be Simple

Simplifying Systems That Weren’t Meant to Be Simple

The goal wasn’t just to make Untrade look modern it was to make crypto interaction feel intuitive for users with zero trading background. From API binding to exploring bot strategies, every screen was reimagined to guide users without overwhelming them. This meant reducing friction, surfacing what matters, and hiding what doesn’t. The interface had to do more than display information it had to carry the responsibility of translating complexity into calm.

The goal wasn’t just to make Untrade look modern it was to make crypto interaction feel intuitive for users with zero trading background. From API binding to exploring bot strategies, every screen was reimagined to guide users without overwhelming them. This meant reducing friction, surfacing what matters, and hiding what doesn’t. The interface had to do more than display information it had to carry the responsibility of translating complexity into calm.

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Onboarding

Onboarding

Trust Starts Before the First Trade

Trust Starts Before the First Trade

✦ Offered multiple sign-up methods (Google, Apple, Facebook, Email) to increase accessibility and meet user preference.

✦ Offered multiple sign-up methods (Google, Apple, Facebook, Email) to increase accessibility and meet user preference.

✦ Offered multiple sign-up methods (Google, Apple, Facebook, Email) to increase accessibility and meet user preference.

✦ Simplified account setup by limiting required fields to essentials only reducing cognitive load.

✦ Simplified account setup by limiting required fields to essentials only reducing cognitive load.

✦ Simplified account setup by limiting required fields to essentials only reducing cognitive load.

✦ Used subtle visual cues and clear language to create a sense of security and transparency from the first tap.

Chat seamlessly with friends and communities.

✦ Used subtle visual cues and clear language to create a sense of security and transparency from the first tap.

✦ Prioritised a clean, familiar UI structure to help users move from “curious” to “confident” in under 60 seconds.

✦ Prioritised a clean, familiar UI structure to help users move from “curious” to “confident” in under 60 seconds.

✦ Prioritised a clean, familiar UI structure to help users move from “curious” to “confident” in under 60 seconds.

Key Binding

Key Binding

Enabling Bot Access With Crypto Exchanges Without Compromising Trust

Enabling Bot Access With Crypto Exchanges Without Compromising Trust

Binding an exchange is a critical step for activating the Untrade bot. I simplified this multi-step process into a clear, guided flow — from API key input to permission selection and OTP verification. The design prioritises clarity, trust, and smooth completion, ensuring users connect their accounts without confusion or hesitation.

Binding an exchange is a critical step for activating the Untrade bot. I simplified this multi-step process into a clear, guided flow — from API key input to permission selection and OTP verification. The design prioritises clarity, trust, and smooth completion, ensuring users connect their accounts without confusion or hesitation.

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Home Page

Home Page

Linking Daily Actions, Strategy, and Clarity in One View

Linking Daily Actions, Strategy, and Clarity in One View

✦ Designed the home screen as a central hub that connects all essential functions: balance, bots, ROI tools, and account actions.

✦ Designed the home screen as a central hub that connects all essential functions: balance, bots, ROI tools, and account actions.

✦ Designed the home screen as a central hub that connects all essential functions: balance, bots, ROI tools, and account actions.

✦ Used a clean tile-based layout to help users quickly locate key features like exchange binding and strategy insights.

✦ Used a clean tile-based layout to help users quickly locate key features like exchange binding and strategy insights.

✦ Used a clean tile-based layout to help users quickly locate key features like exchange binding and strategy insights.

✦ Integrated active bot tracking and performance updates in a scrollable mid-section.

✦ Integrated active bot tracking and performance updates in a scrollable mid-section.

✦ Integrated active bot tracking and performance updates in a scrollable mid-section.

✦ Added referral and notification modules for engagement without disrupting core flows.

✦ Added referral and notification modules for engagement without disrupting core flows.

✦ Added referral and notification modules for engagement without disrupting core flows.

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Market Insights

Market Insights

Market Clarity That Builds User Confidence

Market Clarity That Builds User Confidence

✦ Real-time market prices presented in a compact, visual-first coin list.

✦ Real-time market prices presented in a compact, visual-first coin list.

✦ Real-time market prices presented in a compact, visual-first coin list.

✦ In-depth coin details combine trading stats, historical data, and official links.

✦ In-depth coin details combine trading stats, historical data, and official links.

✦ In-depth coin details combine trading stats, historical data, and official links.

✦ Visualisations for CEX vs DEX volumes and coin supply improve clarity of fundamentals.

✦ Visualisations for CEX vs DEX volumes and coin supply improve clarity of fundamentals.

✦ Visualisations for CEX vs DEX volumes and coin supply improve clarity of fundamentals.

✦ Live trade history and order book views support informed, action-ready decisions.

✦ Live trade history and order book views support informed, action-ready decisions.

✦ Live trade history and order book views support informed, action-ready decisions.

Live Trading Feed

The coin detail page provides key stats like all-time high PNLs, trading volume, a price trend chart, and links to the coin’s site, code, and whitepaper for deeper research.

Insight-Driven Coin Profiles

Each coin profile blends price history, trading volume, and key resources like whitepapers and source code into a clean interface.

Smart Order Book Visuals

Buy/sell orders are visualised using proportional bar graphs, making it easier to assess market depth and momentum at a glance.

Smart Order Book Visuals

Buy/sell orders are visualised using proportional bar graphs, making it easier to assess market depth and momentum at a glance.

Onboarding

Onboarding

Your Wallet, Your Rules Fully Transparent Transactions

Your Wallet, Your Rules Fully Transparent Transactions

📊

Real-Time Balance Tracking

Instantly view your available balance and wallet activity through a clear, minimal UI.

📊

Real-Time Balance Tracking

Instantly view your available balance and wallet activity through a clear, minimal UI.

📊

Real-Time Balance Tracking

Instantly view your available balance and wallet activity through a clear, minimal UI.

🔁

Quick Deposit & Withdrawal

Simple actions allow users to fund or withdraw with confidence, gated by safety thresholds.

🔁

Quick Deposit & Withdrawal

Simple actions allow users to fund or withdraw with confidence, gated by safety thresholds.

🔁

Quick Deposit & Withdrawal

Simple actions allow users to fund or withdraw with confidence, gated by safety thresholds.

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🧾

Smart Transaction History

See every wallet interaction categorised by time today, yesterday, or the past week.

🧾

Smart Transaction History

See every wallet interaction categorised by time today, yesterday, or the past week.

🧾

Smart Transaction History

See every wallet interaction categorised by time today, yesterday, or the past week.

🔒

Built-in Safety Rules

Visual cues highlight minimum balance requirements for trading and subscriptions to avoid misuse or errors.

🔒

Built-in Safety Rules

Visual cues highlight minimum balance requirements for trading and subscriptions to avoid misuse or errors.

🔒

Built-in Safety Rules

Visual cues highlight minimum balance requirements for trading and subscriptions to avoid misuse or errors.

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Strategies

Strategies

Strategy-Driven Trading, Built for Clarity

Strategy-Driven Trading, Built for Clarity

✦ Comprehensive strategy cards help users explore and follow high-performing trading styles.

✦ Comprehensive strategy cards help users explore and follow high-performing trading styles.

✦ Comprehensive strategy cards help users explore and follow high-performing trading styles.

✦ Each strategy is backed by key metrics like ROI, AUM, and trade volume, visualized for clarity.

✦ Each strategy is backed by key metrics like ROI, AUM, and trade volume, visualized for clarity.

✦ Each strategy is backed by key metrics like ROI, AUM, and trade volume, visualized for clarity.

✦ Tabs allow seamless toggling between Overview, Financial stats, and Live Positions.

✦ Tabs allow seamless toggling between Overview, Financial stats, and Live Positions.

✦ Tabs allow seamless toggling between Overview, Financial stats, and Live Positions.

✦ Designed to support both beginner and advanced users with transparent performance history.

✦ Designed to support both beginner and advanced users with transparent performance history.

✦ Designed to support both beginner and advanced users with transparent performance history.

Real-Time Performance

See strategy stats like annual ROI, AUM, and holding time always up to date and easy to compare.

Deep Financial View

View quarterly and annual breakdowns through clean visualizations, helping decode strategy strength.

Open Positions + Trade Logs

Live snapshot of bot positions and full trade history lets users track performance over time with confidence.

Open Positions + Trade Logs

Live snapshot of bot positions and full trade history lets users track performance over time with confidence.

MARKET IMPACT

MARKET IMPACT

Performance You Can Measure, Confidence You Can Trust

Performance You Can Measure, Confidence You Can Trust

These numbers aren’t just metrics they represent trust earned, strategies tested, and value delivered. From active users to high-volume trades, each stat reflects Untrade’s ability to scale securely, adapt quickly, and empower real results.

$740.02K

Total AUM

$72.8M+

Trading Volume

28155+

Total Users

45+

Strategies

44588+

Order Executed

$740.02K

Total AUM

$72.8M+

Trading Volume

28155+

Total Users

45+

Strategies

44588+

Order Executed

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Lets

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incredible work together.

Email

purvashobhit@gmail.com

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© 2025 Shobhit Purva

SHOBHIT